The English Hotel

Hotel brand strategy & identity | Las Vegas, Nevada

The challenge

Create a distinctive hotel brand rooted in the Las Vegas Arts District and the personality of Chef Todd English’s hospitality experience.

Gaslight’s role

Gaslight developed the strategic foundation: competitive analysis, brand pillars, attributes, positioning and guest profiles. That work shaped the brand personality and informed the creative direction.

From strategy to guest experience

Working with visual design partner Late Bloomer Creative, the project brought the brand into a cohesive identity across logos, signage, hotel collateral, wall art and murals. The work below shows the identity system and its applications.

Explore our hospitality capabilities or discuss a hotel branding project.