Search for boutique, upscale hotels near San Jose, Calif., or Nashville, Tenn., and an array of options appear. Search for the same in New York City or Los Angeles and the results become overwhelming. With all this visual noise and endless consumer choices, how can you ensure that your property will stand out in a crowded and highly competitive marketplace? While great service, in-demand amenities and positive consumer reviews are important, it is not always a guarantee for high occupancy. Often, success comes from a combination of targeted marketing and social media programs that are led by an impactful visual identity that connects with your target guests.
The Gaslight team has extensive experience marketing brands across the hospitality and restaurant industry, and we are an approved branding agency for Marriot’s Tribute line of boutique hotels in markets throughout North America. We possess a deep understanding of the need for brand differentiation to attract target audiences, including guests to the hotels and the local community to the restaurants.
Our customized programs can quickly:
achieve measurable results
dramatically increase bookings with new and repeat guests
improve the property’s reputation and reviews
increase daily room rates
Whether you need to refresh a tired brand to better compete in a competitive market, initiate a cost-effective, targeted digital marketing campaign to reach potential guests, or leverage your strengths through strategic PR efforts, our team is ready to assess your current needs and work with you to determine which actions are required to achieve success.
