The Art and Science of Audience Understanding: A Marketing Imperative
Discover how to truly understand your marketing audience using data-driven strategies. Learn from success stories and implement proven research methods for better ROI.
AI in Marketing: The 2024 Revolution
10 ways AI is changing marketing, with data to back up what we already know: That we’re getting ominously close to needing Sarah Connor and a reprogrammed 6’ 2’’ Austrian robot.
Forget Greenwashing, Now Companies Are "Greenhushing"
According to a recent report, over half of companies surveyed are actually cutting back on communicating their sustainability initiatives in a trend known as "greenhushing."
Gaslight Studios Announces Launch of Specialized Education Division to Support Distressed Higher Education Institutions
The ‘CollegeCompete’ program delivers a combination of Gaslight’s public relations, marketing and creative services specifically designed to help smaller colleges confront the unique challenges they face to ensure the long-term viability of their institutions.
Brand Spotlight: Liquid Death
Liquid Death refuses to shy away from–nay, indeed embraces–irreverent marketing tactics to build an entirely unexpected brand.
Historical Marketing Campaigns: Milk, Nike, and Mac
The best marketing campaigns go beyond selling products; they create lasting impressions and emotional connections.
Personal Brand vs. Business Brand: Why You Need Both (Or Risk Becoming a Corporate Hermit)
By leveraging both your personal and business brands, you double your marketing firepower. It's like having a secret weapon, except it's not-so-secret, since that's kind of the point of branding.
Brand vs. Branding Goals: How to Handle Both
Distinctive. Reputation. Identity. Great branding ties these elements tightly to a business name. So, how do you define your brand? It's straightforward: set clear brand goals.
Brand Spotlight: Warby Parker
Warby Parker does not employ the powerhouse marketing of industry monoliths; you’ll find no “just do it” taglines or cheery reptiles here.
The Rise of Reels: Is Instagram Better than TikTok?
79% of marketers choose Instagram over TikTok, putting 75% of their budgets on Instagram. It appears the marketing world is honing in on IG.
The Rise and Fall of the WeWork Brand
You can have the best product, but if your brand doesn’t convey the product’s strength and establish you as an innovator, you’ll likely get lost in the noise. WeWork had it. And lost it.
Has AI replaced the Account Coordinator? How AI is Transforming Entry-Level Roles in Public Relations Agencies
Artificial Intelligence has made a mark on the public relations industry, streamlining and boosting processes—but has it gone too far?
7 Ways to Create a Hotel Brand that Stands Out
Creating a successful hotel brand requires the development of a powerful narrative that resonates with and motivates the right audience.
Gaslight Studios Joins Maestro Management Consulting Consortium
The newly founded Maestro Management Consulting Consortium provides comprehensive and scalable project-based solutions for companies and organizations of all sizes.
New Name. New Services. Same Client Commitment.
To reflect our evolving suite of services, we’re thrilled to announce Gaslight Marketing & Communications will now be known as Gaslight Studios.
Flip the Script
The Super Bowl might be the most watched game in the United States, but when it comes to the global stage, the World Cup takes the cake…