On the doorstep of Yosemite, Inelle Hotel is the last outpost before walking into the wild.
Gaslight was tasked with rebranding a budget, chain hotel into an upscale destination that attracts sophisticated explorers looking to experience the wonders of Yosemite by day and indulge in the finer things by night.
Through the female personification of Inelle Hotel, we infuse those characteristics of empathy, nurturance, supportiveness and warmth that are traits cited as specifically feminine, into the brand and personality of the hotel.
