Cannabis
Lack of federal legalization. A complex and ever changing legal and regulatory landscape that changes depending on the state you are operating in. Limited access to banking and financial resources. Marketing and advertising restrictions. Ongoing social stigma despite legalization. Public opposition to cannabis dispensaries opening in their backyard. These are just a few of the challenges that businesses face in the highly competitive and evolving cannabis sector.
Gaslight’s team has worked with businesses across the cannabis industry from dispensaries and retailers to product and THC-infused edible brands to fintech and financial services tailored to cannabis companies. We possess a deep understanding of the need for brand differentiation to stand out in a competitive and saturated market and effectively reach target audiences.
Our customized programs can quickly:
increase sales
combat misinformation and public opposition
enhance customer engagement
improve your businesses reputation and ranking
position you as a valued member of the community in which you operate.
Whether you need to refresh a tired brand to better compete in today’s competitive landscape, initiate a cost-effective, targeted marketing campaign to reach potential customers, implement a thought leadership program to position your company leadership as sought after experts in the cannabis field, or leverage your strengths through strategic PR efforts, our team is ready to assess your current needs and work with you to determine which actions are required to achieve success.